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How Nova Tissue is taking a new approach to going ‘Soft on Nature’ with new eco-friendly range of toilet tissue

We’re always looking for ways to give our customers new and exciting products that will fly off shelves, which is why we’ve been researching ways we can offer a range that is ‘Soft on Nature’ in response to consumer demand for and the need to produce more sustainable hygiene products. As experts in paper conversion, we know that quality can sometimes slip when producing eco-friendly versions of existing products, so we’ve been investigating how we can take a step in the right direction with a toilet tissue that doesn’t compromise on softness.

As part of our research we found a study by IVL, Swedish Environmental Research Institute, which concluded that in certain circumstances paper from fresh fibres can have lower overall environmental impact than paper from recycled fibres. The study explored how when paper sourced from sustainably managed forests is produced using low-emission renewable energy resources, the climate impact can be significantly reduced and is favourable to fresh fibres, rather than recycled ones. Pairing this with the fact we are based in the UK with the majority of our customer base, we have decided that it would be favourable to the environment to continue using fresh fibres from responsibly sourced trees to produce our new ‘Soft on Nature’ range.

The paper we choose to use

Our raw material – paper – is sourced from a few suppliers who all have one thing in common; ensuring that pulp is sourced responsibly from controlled and sustainable environments. Each kitchen towel or toilet tissue roll that comes out of our factory in Oldham and is distributed across the UK is converted from a material which is produced in a way which is as kind, and as sustainable as possible. We know that our industry is particularly intensive in the consumption of raw materials and energy, so we are all progressively moving towards a sustainable future by decreasing the consumption of water, energy and materials to reduce the environmental impact of the entire manufacturing process, from tree to toilet.

Going further

To ensure that our new ‘Soft on Nature’ product is friendly to the environment, we are using a 100% compostable, potato starch packaging which has no harmful toxins or oil-based materials. We’re also compacting 45% more paper onto each roll so that fewer packs will be needed and as a result means there will be 30% less delivery trucks on the roads!

We have also forged a partnership with TREE AID, a UK Charity which has internationally recognised expertise in promoting sustainable development in remote and isolated communities in Africa. Since 1987 the charity has helped more than 1.2 million people and planted more than 16 million trees and as part of our partnership, we’ll be donating over £10,000 to this brilliant charity to help them continue the fantastic work!

You can browse full specifications for this new product here or download this document which summarises our full own brand product range. Please feel free to contact us to discuss your specific needs.