Oldham based toilet roll and kitchen towel manufacturer Nova Tissue is donating 10% of all sales of its budget ‘Soft on Nature’ eco-friendly range to UK-based charity TREE AID during June 2020. This is in addition to its original donation of more than £10,000 to the charity as part of the development of the sustainably sourced, low emission, plastic-free range.
The month-long promotion is part of a wider partnership established between the UK manufacturer and TREE AID in 2019. The support provided by Nova Tissue through donations in conjunction with the plastic-free Soft on Nature range allows the charity to continue its vital work with struggling communities across Africa to plant trees to protect the environment and enable people to grow their way out of poverty.
During the current global Coronavirus pandemic, TREE AID has continued supporting these isolated villages and widened their offer by raising awareness of the importance of hand washing and social distancing to protect the communities. Having seen a boost in sales and increased awareness of and demand for its eco-friendly range, Nova Tissue is keen to extend its support with this new initiative.
Nova Tissue’s Soft on Nature toilet and kitchen roll, which is cheaper and longer-lasting than most other eco-friendly brands, is made from the most sustainable paper in the world using responsibly sourced trees processed in a zero emissions mill. The plastic-free packaging is made from potato starch with no harmful toxins or oil-based materials and is independently certified by TUV. Each pack is proudly adorned with the TREE AID logo to help raise awareness of the charity and customers who purchase promotional packs in June 2020 will receive a leaflet with more information about the partnership.