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10% of budget ‘Soft on Nature’ eco-friendly toilet roll and kitchen towel sales donated to TREE AID this June

Oldham based toilet roll and kitchen towel manufacturer Nova Tissue is donating 10% of all sales of its budget ‘Soft on Nature’ eco-friendly range to UK-based charity TREE AID during June 2020. This is in addition to its original donation of more than £10,000 to the charity as part of the development of the sustainably sourced, low emission, plastic-free range.

The month-long promotion is part of a wider partnership established between the UK manufacturer and TREE AID in 2019. The support provided by Nova Tissue through donations in conjunction with the plastic-free Soft on Nature range allows the charity to continue its vital work with struggling communities across Africa to plant trees to protect the environment and enable people to grow their way out of poverty.

During the current global Coronavirus pandemic, TREE AID has continued supporting these isolated villages and widened their offer by raising awareness of the importance of hand washing and social distancing to protect the communities. Having seen a boost in sales and increased awareness of and demand for its eco-friendly range, Nova Tissue is keen to extend its support with this new initiative.

Nova Tissue’s Soft on Nature toilet and kitchen roll, which is cheaper and longer-lasting than most other eco-friendly brands,  is made from the most sustainable paper in the world using responsibly sourced trees processed in a zero emissions mill. The plastic-free packaging is made from potato starch with no harmful toxins or oil-based materials and is independently certified by TUV. Each pack is proudly adorned with the TREE AID logo to help raise awareness of the charity and customers who purchase promotional packs in June 2020 will receive a leaflet with more information about the partnership.

 

 

Find out more about TREE AID’s work on their website here and help support them and do your bit for the environment by making an easy ‘eco-swap’ to Soft on Nature products here.

 

Nova Tissue extends ‘Soft on Nature’ range with new budget eco-friendly kitchen towel and partnership with zero-emissions paper mill

Oldham based paper converter Nova Tissue has extended its ‘Soft on Nature’ product range with the launch of a new budget eco-friendly ‘Splash’ kitchen towel alongside its already successful ‘Cushion Soft’ eco toilet tissue. It has also announced that the raw materials used in the ‘Soft on Nature’ range will now be sourced from a zero-emissions paper mill, further increasing the environmental credentials.

Both the toilet tissue and new kitchen towel in the ‘Soft on Nature’ range are manufactured in the UK at Nova Tissue’s factory and are wrapped in plastic-free, 100% home compostable packaging derived from potato starch with no harmful toxins. The virgin fibres used (which some research suggests can be more beneficial to the environment than recycled paper) originate from responsibly sourced trees and processed in a carbon-neutral mill based in Spain, and the rolls are designed to be 45% longer-lasting to reduce delivery transport emissions. The company has also forged a partnership with TREE AID and will be donating almost £15,000 to support the UK charity in promoting sustainable development in remote communities in Africa including planting trees.

Unlike many other eco brands, the ‘Soft on Nature’ range is also budget-friendly with consumers being able to buy in bulk directly from Amazon or eBay for just £35.99 for 108 rolls of the toilet tissue (that’s just 33p per roll compared to the almost £1 per roll for some other eco brands) and £28.99 for 24 rolls of the kitchen towel. The products are also now being sold in smaller quantities at a growing number of local zero waste and plastic free shops across the UK.

Blogger ‘Imperfect Eco Mum’ said: “I bought [Soft on Nature Cushion Soft toilet tissue in bulk] last week and it is amazing – the hubby and kids didn’t even notice the difference from our non-eco branded toilet roll. A super easy eco swap!” Zoe Morrison, award winning author of the ‘Eco Thrifty Living’ blog added: “There aren’t many eco friendly plastic free toilet paper products available so I was pleased to discover a brand that is affordable. Most of us buy toilet paper week in, week out and switching to a greener budget alternative like this is an easy eco-thrifty swap to make!”

Find out more about the Soft on Nature range here.

How Nova Tissue is taking a new approach to going ‘Soft on Nature’ with new eco-friendly range of toilet tissue

We’re always looking for ways to give our customers new and exciting products that will fly off shelves, which is why we’ve been researching ways we can offer a range that is ‘Soft on Nature’ in response to consumer demand for and the need to produce more sustainable hygiene products. As experts in paper conversion, we know that quality can sometimes slip when producing eco-friendly versions of existing products, so we’ve been investigating how we can take a step in the right direction with a toilet tissue that doesn’t compromise on softness.

As part of our research we found a study by IVL, Swedish Environmental Research Institute, which concluded that in certain circumstances paper from fresh fibres can have lower overall environmental impact than paper from recycled fibres. The study explored how when paper sourced from sustainably managed forests is produced using low-emission renewable energy resources, the climate impact can be significantly reduced and is favourable to fresh fibres, rather than recycled ones. Pairing this with the fact we are based in the UK with the majority of our customer base, we have decided that it would be favourable to the environment to continue using fresh fibres from responsibly sourced trees to produce our new ‘Soft on Nature’ range.

The paper we choose to use

Our raw material – paper – is sourced from a few suppliers who all have one thing in common; ensuring that pulp is sourced responsibly from controlled and sustainable environments. Each kitchen towel or toilet tissue roll that comes out of our factory in Oldham and is distributed across the UK is converted from a material which is produced in a way which is as kind, and as sustainable as possible. We know that our industry is particularly intensive in the consumption of raw materials and energy, so we are all progressively moving towards a sustainable future by decreasing the consumption of water, energy and materials to reduce the environmental impact of the entire manufacturing process, from tree to toilet.

Going further

To ensure that our new ‘Soft on Nature’ product is friendly to the environment, we are using a 100% compostable, potato starch packaging which has no harmful toxins or oil-based materials. We’re also compacting 45% more paper onto each roll so that fewer packs will be needed and as a result means there will be 30% less delivery trucks on the roads!

We have also forged a partnership with TREE AID, a UK Charity which has internationally recognised expertise in promoting sustainable development in remote and isolated communities in Africa. Since 1987 the charity has helped more than 1.2 million people and planted more than 16 million trees and as part of our partnership, we’ll be donating over £10,000 to this brilliant charity to help them continue the fantastic work!

You can browse full specifications for this new product here or download this document which summarises our full own brand product range. Please feel free to contact us to discuss your specific needs.