Nova Tissue has been named as a Finalist in the Blue Patch Awards’ Sustainable Innovation category for its ‘Soft on Nature’ toilet tissue and kitchen towel products. The Blue Patch Awards are designed to recognise and celebrate high quality design and genuine, innovative, sustainable approaches to ethical business, which is something we were aiming for in the development of the ‘Soft on Nature’ range.
The range was created in response to increasing demand for and the need to produce more sustainable hygiene products that are still affordable for lower income households and budget hospitality businesses. Our research enabled us to create toilet and kitchen rolls that are 45% longer lasting, produced at a carbon-neutral paper mill, and wrapped in 100% plastic-free home-compostable packaging made from potato starch, at a fraction of the cost of other eco-conscious brands.
Always evolving the products based on customer feedback, the ‘Soft on Nature’ range has since been expanded to include a zero-waste 100% recycled toilet paper in a loose packed box, which is available on Amazon, eBay and at a network of independent stockists across the UK.