Tree Aid

Nova Tissue's Partnership
with Tree Aid

At Nova Tissue, we are dedicated to respecting the environment and benefiting communities. Our partnership with Tree Aid exemplifies this commitment, focusing on combatting poverty and environmental challenges in Africa's drylands through tree planting. This initiative supports sustainable development and ecological health.

About Tree Aid

Tree Aid works across the drylands of Africa to tackle poverty and the impact of the climate crisis by growing trees, improving incomes, and restoring the land. With over 35 years of experience, Tree Aid’s efforts are led by local people with local knowledge and expertise. They are a key part of the African-led Great Green Wall movement, growing one tree every 19 seconds. Since 1987, Tree Aid has planted over 30 million trees, and they aim to work with 2.4 million people and grow 12 million more trees across the Sahel by 2027.

The climate crisis is affecting millions of people in the Sahel, where land is rapidly losing its fertility, making it difficult to grow food and increasing poverty. Tree Aid’s projects provide long-term opportunities and change, helping to protect everyone’s future by influencing policy and pushing for change that protects trees, livelihoods, and our planet.

Our Collaboration with Tree Aid

Our collaboration with Tree Aid reflects Nova Tissue’s core values and dedication to a greener future. We aim to maximize our positive impact by leveraging Tree Aid’s expertise in environmental restoration and our commitment to responsible product sourcing. This partnership not only aids in tree planting but also improves livelihoods and facilitates vital environmental regeneration.

Sustainable Practices

Nova Tissue’s sustainable sourcing practices ensure that our raw materials are environmentally friendly. We work with suppliers who share our commitment to ecological balance, helping to combat the climate crisis. Our manufacturing process reduces our ecological footprint through state-of-the-art machinery that minimizes energy consumption and waste. Additionally, our products, including compostable potato starch packaging, reflect our dedication to eco-conscious innovation.

Community Impact

Through our partnership with Tree Aid, we support local communities and foster long-term sustainability. Our community-driven projects provide practical support and knowledge transfer, empowering individuals like Paulina, a project participant who has improved her livelihood. This approach ensures that our initiatives benefit those who need them most, creating a lasting positive impact.

Long-Term Sustainability

Sustainability is integral to our operations. By donating a portion of sales to Tree Aid, we invest in a greener future with immediate and long-term benefits for the environment and communities in the Sahel. Our ‘Soft on Nature’ range exemplifies how we integrate responsibility into commerce, ensuring our projects lead to a self-sustaining future.

In summary, our partnership with Tree Aid allows Nova Tissue to turn sales into seeds, supporting reforestation and ecological health while enhancing the livelihoods of people in some of the world’s harshest climates. Through this collaboration, we are not just selling toilet tissue; we are investing in a process that supports both people and the planet.

Join us today in supporting a greener, more sustainable future at www.treeaid.org

Donate today and make a difference to Treeaid

Since 2019, Nova Tissue has generously supported Tree Aid's work across the drylands of Africa, enabling us to work with local communities to grow trees that will provide food, income and resilience against the climate crisis. We're so grateful for Nova Tissue and their on-going support, thank you!

Beth Healy - Corporate Fundraising Manager
tim simpson photography (13 of 280)
tim simpson photography (13 of 280)

Get in touch with a member of our team today.

Visit our online store

Frequently asked questions