How is our Nova Tissue Soft on Nature range friendlier to the planet? Find out in our FAQs!

By andyp
Soft on Nature FAQs

Published - 27th March 2021

  1. Where are the ‘Soft on Nature’ products made?

Unlike other leading eco-brands, all the elements of the production process happen in the UK at our factory in Oldham; from the paper to the compostable packaging!

 

  1. How is the packaging material compostable and plastic-free? Where can it be disposed of?

The packaging is a bio-material derived from potato starch and the home-compostability is independently certified by TUV and complies with EN13432. As it will break down at the same rate as both food-waste and garden waste, it can be disposed of in either of these, or on your home compost. (It should not be put with either plastic or general household waste.)

 

  1. Where can I buy ‘Soft on Nature’, eco-friendly toilet paper and kitchen roll?

Both products are currently available on Amazon and eBay with parcels sent directly from our factory in Oldham (ensuring no sellotape or other plastic is used). Please be sure to check that the seller is ‘Nova Tissue’ otherwise we can’t guarantee the state of the outer packaging or efficiency of delivery.

 

  1. Can I buy less than 108 rolls of the ‘Soft on Nature’ toilet paper?

Keep your eye on Wowcher and Groupon for deals and pop into your local zero waste or discount retailer to see if they have individual packs on sale (if not, you could ask them to start stocking it!)

 

  1. Why is the toilet paper itself not recycled?

As part of our product research we followed a study by IVL, Swedish Research Institute, which concluded that in certain circumstances, paper made using virgin fibres can have lower environmental impact than paper from recycled fibres. The study explored how when paper sourced from sustainably managed forests is produced using low-emission, renewable energy resources, the climate impact can be significantly reduced. We’re proud to source our raw materials from a zero emissions paper mill factory which produces the most sustainable paper in the world! Want to know more? Read the research report here.

 

  1. How are the toilet rolls longer lasting?

We’ve compacted 45% more paper onto the toilet roll compared to our start Cushion Soft product so it should last 45% longer, and the kitchen roll is 20% thicker, heavier and more absorbent than the standard Splash product -so you only have to use one sheet for spills, rather than have to double or triple up!

 

  1. Isn’t it more eco-friendly to use cloths rather than kitchen roll?

Yes, using cloths would be better for the planet. But we know how hard it is to fully stop using paper towels for certain spillages. We believe that any small steps we can take to be a little bit friendlier to the environment is worth the change, and using our ‘Soft on Nature’ Splash Kitchen Towel rather than non-sustainable alternatives is a great step in the right direction! Using kitchen roll instead of cloths could also save water.

Published - 27th March 2021

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