Nova Tissue extends ‘Soft on Nature’ range with new budget eco-friendly kitchen towel and partnership with zero-emissions paper mill
Oldham based paper converter Nova Tissue has extended its ‘Soft on Nature’ product range with the launch of a new budget eco-friendly ‘Splash’ kitchen towel alongside its already successful ‘Cushion Soft’ eco toilet tissue. It has also announced that the raw materials used in the ‘Soft on Nature’ range will now be sourced from a zero-emissions paper mill, further increasing the environmental credentials.
Both the toilet tissue and new kitchen towel in the ‘Soft on Nature’ range are manufactured in the UK at Nova Tissue’s factory and are wrapped in plastic-free, 100% home compostable packaging derived from potato starch with no harmful toxins. The virgin fibres used (which some research suggests can be more beneficial to the environment than recycled paper) originate from responsibly sourced trees and processed in a carbon-neutral mill based in Spain, and the rolls are designed to be 45% longer-lasting to reduce delivery transport emissions. The company has also forged a partnership with TREE AID and will be donating almost £15,000 to support the UK charity in promoting sustainable development in remote communities in Africa including planting trees.
Unlike many other eco brands, the ‘Soft on Nature’ range is also budget-friendly with consumers being able to buy in bulk directly from Amazon or eBay for just £35.99 for 108 rolls of the toilet tissue (that’s just 33p per roll compared to the almost £1 per roll for some other eco brands) and £28.99 for 24 rolls of the kitchen towel. The products are also now being sold in smaller quantities at a growing number of local zero waste and plastic free shops across the UK.
Blogger ‘Imperfect Eco Mum’ said: “I bought [Soft on Nature Cushion Soft toilet tissue in bulk] last week and it is amazing – the hubby and kids didn’t even notice the difference from our non-eco branded toilet roll. A super easy eco swap!” Zoe Morrison, award winning author of the ‘Eco Thrifty Living’ blog added: “There aren’t many eco friendly plastic free toilet paper products available so I was pleased to discover a brand that is affordable. Most of us buy toilet paper week in, week out and switching to a greener budget alternative like this is an easy eco-thrifty swap to make!”
